International Journal of Management and Business Studies

International Journal of Management and Business Studies ISSN 2167-0439 Vol. 15 (3), pp. 001-012, March, 2026. Available online at www.internationalscholarsjournals.org © International Scholars Journals

Full Length Research Paper

The Evolution of Spanish Digital Terrestrial Television Through Technological Roadblocks and Market Consolidation

Félix Roux Martínez¹ and Mónica García-Ochoa Mayor²*

¹Department of Business Administration, Industrial Organization and Statistics, Polytechnic University of Madrid, Spain. ²Department of Business Administration, Complutense University of Madrid, Campus de Somosaguas (Pabellón de Tercero), Pozuelo de Alarcón, 28223 Madrid, Spain.

Accepted 14 November, 2025

This paper analyzes the process of television digitalization in Spain and its regulatory framework, concluding that the promotion of already established terrestrial technology has resulted in the development of entry barriers to alternative technologies, such as satellite. The Spanish regulation and its implementation are analyzed in this paper, especially with regard to public funding to support the development of terrestrial networks. The conclusion suggests that the Spanish regulatory bodies should define an interconnection framework to allow different operators to compete in distribution. Additionally, the separation of the various satellite markets, in particular transport to feed terrestrial networks and direct to home distribution (DTH), would be advisable.

Key words: Transition to digital TV, regulation, barriers to entry, broadcasting services, satellite, Spain.