ISSN 2756-3820
International Journal of Medical Sociology and Anthropology Vol. 4 (2), pp. 001-006, February, 2014. © International Scholars Journals
Review
Medical tourism: The new favorite tourist market
Guojinga F. A. N.1,2 and Zhijun L.3*
1Hunan Agriculture University, Changsha 410128, China.
2School of Culture and Tourism, GanNan Normal University, GanZhou 341000, JiangXi, China. 3Department of Sociology, Zhejiang University, Hangzhou 310058, China.
*Corresponding author. E-mail: [email protected].
Accepted 24 January, 2014
Abstract
Medical tourism, a new form of tourism industry flourishing around the world, holds a huge market potential in China. Its definition and related issues are under the way of being carefully examined with quite a concern on its development conditions and strategies. China, a late boomer in medical tourism, is in a total different social and economical situation and in urgent need to get close scrutiny in its new favorite tourist market. Thus, a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is conducted in Chinese tourism development strategies and conditions.
Key words: Medical tourism, strengths, weaknesses, opportunities, and threats analysis, China.