International Journal of Accounting, Auditing and Taxation

International Journal of Accounting, Auditing and Taxation ISSN: 2756-3634 Vol. 9 (3), pp. 001-010, March, 2022. © International Scholars Journals

Full Length Research Paper

An examination of the effects of some factors on behavioral intentions (A new model)

Seyed Alireza Mosavi¹ and Mahnoosh Ghaedi²

¹Department of Business Administration, Firoozabad Branch, Islamic Azad University,Firoozabad, Iran [email protected]

²Firoozabad Branch, Islamic Azad University, Firoozabad, Iran.

Accepted 06 November, 2021

Abstract

The purpose of this paper is to construct a new model for factors that affect consumer behavioral intentions in a shopping center context in Shiraz (Iran). Data were gathered at three large shopping centers in Shiraz (Refah, Fajr and Zeitoon shopping centers). The data were collected over a two-week period in these shopping centers. From the 647 returned questionnaires, 592 usable responses were analyzed. The measures were subjected to confirmatory factor analysis to examine the reliability and validity of the hypothesized model. The results revealed that: customer satisfaction most influenced by perceived value; customer satisfaction positively influenced positive attitude, trust and adjusted expectations; trust and adjusted expectations positively affected positive attitude. Finally the findings indicate that behavioral intentions most influenced by positive attitude.

Keywords: Perceived value, Customer satisfaction, Trust, Adjusted Expectations, Positive attitude, Behavioral