African Journal of Agricultural Marketing

ISSN 2375-1061

African Journal of Agricultural Marketing ISSN: 2375-1061 Vol. 11 (2), pp. 001-005, February, 2023. © International Scholars Journals

Full Length Research Paper

Contextual analysis of Teff marketing: empirical evidence from Halaba, Lomie, Shenkora na Minjar and Tahtay Maichew                           

Larry Williams and Kelvin Smith

Accepted 11 February, 2023 

Abstract

Grain marketing in Ethiopia is important for the agricultural sector as it is the largest of all the agricultural markets, and it involves a large number of participants. Since the adoption of the new economic policy in 1991 in Ethiopia, agricultural markets have been reformed and prices of commodities are determined through market mechanisms. Though Teff marketing was practiced for decades in the study areas, and there are studies on the quantitative aspects of the Teff value chain, it is not well supported by qualitative research. Thus, the aim of the study is to qualitatively and systematically examine the situation of Teff marketing in Ethiopia from smallholder farmers’ and stakeholders’ perspective. The researchers used a multistage sampling to select top Teff producing regions, districts, and Kebeles.In this regard, four Teff producing districts were purposively selected from four different regions. Moreover, a total of eight Kebeles were purposively selected from the four districts. In gathering empirical data, about 84 focus group participants were purposively selected from eight Kebeles. Moreover, about 25 key informants were purposively selected from district, regional, federal level officials, and wholesalers. A systematic review of scientific journals and documents were used to assess previous studies. Content analysis was used to code and categorize the qualitative data and to generate the key themes. The survey result indicates that Teff is a cash crop value. The government is following free market economy and farmers are free to sell their crops. However, the Teff marketing in Ethiopia largely relies on traditional practices and the farmers are not getting benefits as much as they deserve to be. Thus, it is recommended that the government should create an enabling environment for the participation of farmers in Teff marketing and develop strategies for modernizing the market.

Keywords: Ethiopia, cooperatives, government, price, smallholder farmers, Teff marketing, transport facilities