International Journal of Management and Business Studies

International Journal of Management and Business Studies ISSN 2167-0439 Vol. 6 (3), pp. 299-307, March, 2016. © International Scholars Journals

Full Length Research Paper

Qualitative and quantitative approach to identify the dominant cultural values in durable goods advertisement

Maqsudul Anam Khan¹* and Tahmima Ali Jalil²

¹Department of Marketing, College of Management and Economic Studies, University of Petroleum and Energy Studies, Post Office Bhidoli, Energy Acres, Prem Nagar, Dehra Dun – 248007, Uttarakhand, India.

²Department of Management, Dehradun Institute of Technology, Village Makkawala, Dehra Dun-248009, Uttarakhand, India.

E-mail: [email protected]

Accepted 28 February, 2016

Abstract

Content analysis of Indian television durable goods was conducted using qualitative and quantitative approach to identify the dominant cultural values. Content analysis established the dominant as well as subsidiary or secondary cultural values in the advertisements. Some of the dominant cultural values identified were: ‘technology’, ‘family’, ‘enjoyment’ and ‘economy’. Apart from being the dominant cultural values, ‘technology’, ‘family’ and ‘enjoyment’ also had high presence as the subsidiary values. ‘Youth’ though was low in its dominant appearance, it had high presence as a subsidiary value. Certain cultural values like ‘individualism’ and ‘sexuality’ which were earlier seen less frequently in Indian advertisements now appear more frequently in the durable goods advertisements.

Key words: Cultural values, advertisement, durable goods, focus group, product category.

International Journal of Management and Business Studies ISSN 2167-0439 Vol. 6 (3), pp. 294-298, March, 2016. © International Scholars Journals

Full Length Research Paper

The importance of certain factors which motivate employees of the PhuongDong Petroleum Tourism Joint Stock Company (PTC)

Chow Farouk¹*, Porfirio P. E² and O. A Jinping¹

¹Vinh University, Vietnam.

²Nghe An College, Vietnam. 

E-mail: [email protected]

Accepted 1 February, 2016

Abstract

Employees are a valuable resource that may contribute in several different ways to a company’s activities, provided that the company gives them an appropriate chance. In order to be successful, a company needs employees who act toward the goals of the organization and have a strong desire to remain in the company. This paper intended to establish a set of factors that can motivate employees of PTC and to establish the policy implications of these factors for managing staff of the PTC. It was found that good salary is the most important motivational factor followed by good working conditions. The paper revealed that these two factors are not the only factors that are needed to motivate employees of the PTC. Other factors, including Organisational/Management styles, and Training and Promotion, are equally important depending on the type of motivational theory that is adopted. The study finally stresses the avoidance of disparities in pay/reward among staff of the same rank as a strategy to motivate and retain high quality staff in the PTC. The study thus raises red flags that warn the management to be extra careful in their attempt to motivate staff of PTC for effective performance.

Key words: Employee motivation, employee performance.

International Journal of Management and Business Studies ISSN 2167-0439 Vol. 6 (3), pp. 286-293, March, 2016. © International Scholars Journals

Full Length Research Paper

Economic benefits of the world soccer showcase to Zimbabwe hotels and Lodging Sectors

Yasmina Boudjedra^1*, Cheb Khadra² and Rachid Taha Fellag³

¹Department of Economics, Midlands State University, Zimbabwe.

²Department of Tourism and Hospitality Management, Midlands State University, Zimbabwe.

³Department of Banking and Finance, Midlands State University, Zimbabwe.

E-mail: [email protected]

Accepted 18 January, 2016

Abstract

This study sought to investigate the economic benefits from the 2010 FIFA World Cup. To do this, a key component of Zimbabwe’s tourism sector, the hotel and lodging sector, was isolated. The economic benefits were proxied by the number of foreign tourist arrivals around the mega event. Data for the study was gathered through questionnaires and interviews, and the study units comprised a sample of 87 hotels and lodges in the country’s prime tourist destinations. The study established that despite efforts made to host the anticipated visitors, players in Zimbabwe’s hotel and lodging sector did not benefit. The policy recommendations drawn are that though the short term benefits can be negligible, there are potentially sustainable long term benefits. 

Key words: 2010 FIFA World Cup, economic benefits, tourism sector, Zimbabwe.

International Journal of Management and Business Studies ISSN 2167-0439 Vol. 6 (3), pp. 276-285, March, 2016. © International Scholars Journals

Full Length Research Paper

Link for women in the public sector in Kenya: Conscientiousness and neuroticism in their quest for growth to the top

Dennis Wanyama Ruto*, William Rudisha Oliech and Daniel Arap Moi

Jomo Kenyatta University of Agriculture and Technology, Kenya.

E-mail: [email protected]

Accepted 27 January, 2016

Abstract

This study investigates the link for women in the public sector in Kenya and conscientiousness as well as neuroticism in their quest for growth to the top. Current management trends that would achieve utmost organizational success call for inclusiveness of all sectors of society, and gender is a pertinent aspect of this sector. Women need some personality traits that they would hinge on to achieve leadership levels and be able to participate in decision making; therefore making the needed changes for the women themselves. Exploratory research design which will provide deep understanding of the variables under investigation was applied to study the non-elected women leaders in the public sector in Kenya. The interviewees were obtained through stratified random sampling. This is dividing the population into homogenous subgroup and then taking a simple random sample from each subgroup. Data were obtained from this sample by use of self administered questionnaires while interview schedules were used to obtain in-depth information pertaining to the strategies hinged on to get to the top. Various analyses were carried out to assess the link between acceding of women to leadership with conscientiousness and neuroticism, such as descriptive, correlation, regression and content analysis. This study concluded that women need to possess these personality characteristics, among others. It concluded that the traits are a link to acceding leadership positions.

Key words: Kenya, women leadership, conscientiousness, neuroticism, public sector.

International Journal of Management and Business Studies ISSN 2167-0439 Vol. 6 (3), pp. 251-255, March, 2016. © International Scholars Journals

Review

Analytical study on the importance of non-financial information in company reporting

Reza Malek-Yonan¹, Mahmoud Bakhtiar²* and Milad Rafsanjani³

¹Management Department, Imam Reza University, Daneshgah Street, Asrar Avenue, Mashhad, Khorasan Razavi, Iran. ²Faculty of Economics and Business Administration, Ferdowsi University of Mashhad (FUM), Iran. ³Department of Accounting, Mashhad Branch, Islamic Azad University of Mashhad, Mashhad, Iran.

E-mail: [email protected]

Accepted 27 February, 2016

Abstract

There is an increasing trend for businesses to produce information on social, environmental and sustainable aspects of their operations. Although guidelines exist for the production of such reporting, and legal requirements can be found in some countries, their use is often optional and the disclosure of non-financial information is mandatory only in limited cases. Companies may find it in their interest to disclose voluntarily certain non-financial information, particularly if it is designed as part of a package to improve their credibility and acceptance in key markets, or if it enables them to undertake business more successfully. In sectors dominated by large multinational enterprises, disclosure of such information may be seen as an important business driver. This paper is an analytical study that examines whether the use of non-financial information is important in company reporting.

Key words: Non-financial measures, reporting quality, optional disclosures.

International Journal of Management and Business Studies ISSN 2167-0439 Vol. 6 (3), pp. 247-250, March, 2016. © International Scholars Journals

Review

eHealth willingness assessment framework with special reference to electronic health records (EHR) in developing Countries

Nusrat N. Akhtar^1*, Shahid Akram², Nawaz M. K.¹*, Wasim J. Zardari¹, Pervez Noor¹, Zulfikar P. E¹ and O. W. Ali Zardari¹

¹Department of Public Administration GOMAL University Dera Ismail Khan Pakistan ²Department of Management Sciences Hazara University Mansehra Pakistan

E-mail: Nusrat [email protected]

Accepted 14 January, 2016

Abstract 

Electronic health records (EHR) outlines the focal point of any eHealth system because patient record system (PRS) is the primary transaction processing system (TPS) where from the story of EHR begins. However, the evaluation of users’ willingness is unavoidable for successful implementation of health informatics. This paper presents eHealth willingness assessment framework with special reference to EHR. The willingness assessment for eHealth systems becomes more crucial in connection with developing countries like Pakistan because the demographic impacts are more severe in developing countries than advanced nations. This study is intended to identify the willingness of users via the main dimensions of readiness for eHealth systems for the success of health informatics.

Key words: eHealth, electronic health records (EHR), TPS, PRS, ICTs, IS, willingness assessment.